7 festivals, 24 videos, over 3 million organic views – that’s our 2026 festival summer by the numbers. On average, each video pulled in 118,500 views with an engagement rate of 2.7% across all festivals. The top-performing individual video, the Ikarus Friday recap, reached 242,000 views on its own. Here, we show what’s behind the numbers – and why they’re more than just nice statistics.