/ Kunde
Even Flow Festival
Social Media Content & Management
For the Evenflow Festival 2025, we at haut[nah] were responsible for the entire social media strategy and content production. We developed tailored assets for festival marketing well in advance and partnered with local micro-influencers from Cologne, who produced authentic UGC on-site and engaged the community organically. During the festival, we handled all content production—from photos and day recaps to live clips and artist reels—complemented by interactive visitor polls to boost reach and engagement. At the same time, we managed all social media operations, including posting schedules, live updates, and community management, allowing the festival team to focus entirely on smooth on-site operations while we ensured a strong presence and lasting community connection on social media.
/ Herausforderungen
An inaugural festival presents unique challenges for social media content production. There are no established workflows, no visual language from previous years, and often no existing online community to build upon. Therefore, the content must not only document the event but also establish the brand on social media and create a sense of what the festival is all about. Furthermore, without past experience, it is difficult to predict which spots, acts, and moments will have the greatest impact. This requires a flexible team that can react quickly, develop storytelling on the go, and simultaneously deliver content that builds reach and defines the festival's identity.
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