/ Kunde
Gymshark
Photo production
The focus was on creating high-quality social media content for Gymshark, one of the world's leading sportswear brands. The goal was to present the new collection in a visually striking and contemporary way – in both motion and still imagery. By executing both simultaneously, we were able to achieve a highly time-efficient workflow without compromising on quality or creativity.
/ Herausforderungen
In fashion shoots, every minute counts – from setup to the final shot. With sportswear in particular, posture, dynamics, and fit are everything. The lighting, authentic movement, and the perfect moment must be spot on – for both photo and video at the same time. Additionally, we have to cater to different platforms: from 9:16 reels to landscape-format lookbooks. This requires clear planning and efficient team communication – qualities we prioritize at haut[nah].
