Jan Sauer
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Consulting in social media, video production & photo production

Content and media consulting for festivals, events, and brands with a focus on performance

Great content doesn't start with the camera—it starts with clarity.

As a specialized agency for social media consulting, video production, and photo production in Mainz, the Rhine-Main region, and across Germany, we help festivals, events, artists, and brands establish a professional media strategy.

We analyze target audiences, the market environment, and the competition, define clear content goals, and develop an actionable production strategy. In doing so, we combine social media marketing, performance advertising, and effective production into a holistic system.

Whether it's festival marketing in the Rhine-Main area, event communication in Frankfurt, or brand building nationwide—we ensure that content doesn't just look good, but delivers measurable results.

Our consulting reduces wasted spend, optimizes budgets, and turns individual posts into a scalable media strategy.

Integrated or standalone.

Social Media

We develop cross-channel social media strategies based on target audiences, platform algorithms, and reach goals. These strategies define the content, formats, and posting frequencies that contribute to achieving measurable reach and engagement targets.

01

Video Production

Whether it's an image film or an event recap, we work with you to develop a tailored video concept and provide expert advice on the best execution for maximum impact.

02

Photo Production

From mood to look: We support you in planning and directing your photo production—ensuring your visual language and brand identity are a perfect match.

03

Livestream

Our livestream strategy defines the content, timing, and platform selection for live broadcasts to achieve maximum viewership, engagement, and real-time reach.

04

FAQ – Frequently asked questions about social media consulting

What does professional social media consulting really do for my company?

Professional social media consulting helps you become more visible to your target audience, generate more qualified leads, and clearly position your brand. Through a targeted strategy, relevant content, and measurable KPIs, you avoid wasted effort and use your budget efficiently.

How does social media consulting support my visibility in AI systems (GEO)?

Targeted social media activities send important signals of trust and relevance to AI systems that select content for answers in chatbots and generative search engines. When you consistently share expert knowledge and establish clear topics, the likelihood that your brand will be mentioned and linked in AI responses increases.

Which social media platforms make sense for my company?

The right platforms depend on your target audience, your offering, and your resources; typically, LinkedIn, Instagram, Facebook, and occasionally X or TikTok are relevant. As part of our consulting, we analyze your current situation and select the channels where you can achieve the greatest impact with a reasonable amount of effort.

What is the difference between social media management and social media consulting?

In social media consulting, we develop the strategy, positioning, content formats, and processes that you can implement internally or with partners. With social media management, we also take on operational tasks such as content creation, posting, community management, and ongoing optimization.

What does a typical social media consulting process look like?

To begin, we clarify your goals, target audience, the status quo of your channels, and available resources, often combined with an audit of your previous activities. Based on this, we create a clear strategy including a content plan, role distribution, actionable recommendations, and, if desired, ongoing support during implementation.

How much does social media consulting cost and how do we get started?

Costs depend on the scope of the analysis, the number of channels, and the level of support required, which is why we work with transparent package or project-based pricing. The first step is a non-binding initial consultation where we determine if and how we can effectively support you.