/ MAGAZIN
The Ab geht die Lutzi! Festival 2025 was three days packed with music, emotion, and community – and we at haut[nah] were there live to bring photo and video content directly to the digital stage.
For the Ab geht die Lutzi! Festival 2025, we at haut[nah] implemented a clearly structured content setup that combined creative freedom with efficient workflows. Fixed formats such as stage and crowd photos, exclusive backstage moments, compact day recap videos (60–90 seconds), and short artist reels with an emotional focus on individual acts were planned in advance and integrated directly into the daily schedules. All content was produced, edited, and provided to the social team on the day of the festival – ready for publication that same evening.
Particularly effective was the newly launched TikTok channel, which we strategically supported and populated with targeted content. The result: over 1,000 new followers within three days and over 1,500,000 views on the produced content. The channel became a real reach booster and contributed significantly to the festival's digital presence.
Of course, festival operations come with their own set of challenges: changing light conditions, sudden weather shifts, loud stage environments, and unpredictable situations are all part of the daily routine. Audio recording and visual consistency require flexibility and experience. Handling large volumes of data—including live editing, backups, and approvals—also had to work on the go. By using mobile editing stations, compact equipment, and a well-coordinated, agile team, we were able to react quickly at all times while still delivering high-performing content—creative, reliable, and in real time.
