/ MAGAZIN
At the 2025 SonneMondSterne Festival, we at haut[nah] executed a unique social media content project: vertical clips for Instagram and TikTok captured directly from the festival's main stages – the Mainstage and the Secondstage.
At haut[nah] , we have covered dozens of festivals over the past few years – but the 2025 SonneMondSterne Festival was a truly special production in terms of social media. Instead of just filming around the grounds, we were right on the Mainstage and Secondstage – with our cameras up close and personal with the headliners. Our mission was clear: produce social media clips that generate reach – vertical, fast-paced, and emotional.
No traditional camera crew, no aftermovie. Instead, a stream of content for Instagram Reels and TikTok that goes live while the crowd is still dancing. That is exactly where attention is captured. That is exactly where impact is made. We stood on stage with the artists, moving behind them, beside them, looking out into the crowd. Every shot was a live take. No second chances. No "cut, let's do that again." Everything had to be perfect on the first try. We had to handle the lighting, the volume, and the pressure – all while delivering stable, brand-aligned clips.
And that requires a team that knows how to move at 140 BPM, amidst pyrotechnics and adrenaline, while staying completely focused.
In the end, all clips were edited, adjusted, and delivered to the festival for publication right on site. What we delivered wasn't just content – it was social visibility in sync with the beat.
