/ MAGAZIN
One festival, over 20,000 attendees, countless acts – and we were right in the middle of it. haut[nah] was responsible for the entire social media content production at the Sputnik Springbreak festival. That meant speed, creativity, and being close to the action.
Our setup: iPhones – and a real instinct for the moment. Working closely with the festival team on-site, we produced, edited, and delivered reels, story clips, and photos instantly. This allowed some content to be posted within just a few minutes.
The results:
🎥 Artists up close
📱 Emotional crowd moments
🚀 Reels with over 100,000 views
📸 Authentic content with a festival vibe
A festival like Sputnik Springbreak is loud, vibrant, and often unpredictable – that’s exactly what makes it so appealing, but it also presents unique challenges for content production. Spontaneity is key, even with a tightly packed schedule. Scenes shift between acts and stages by the minute, requiring quick decisions and flexible coordination. At the same time, data management and editing must happen on-site – often under difficult conditions. Sound and lighting are rarely controllable, yet the final result still has to impress. Our experience from numerous festival productions helped us keep a clear head in hectic situations while delivering content that stands out – authentic, dynamic, and ready for maximum reach.
