/ MAGAZIN
How do you bring brand, art, and city vibes together? With an eye-catching art installation in the heart of Frankfurt – which is exactly what Cathay Pacific did.
How do you bring brand, art, and city vibes together? With an eye-catching art installation in the heart of Frankfurt am Main – which is exactly what Cathay Pacific did. We at haut[nah] were responsible for the entire video production & press photography for this special event.
The installation, conceived by Cathay Pacific, was set up directly in a public square in downtown Frankfurt. The goal: to generate attention, visually communicate brand values, and spark conversation. Our camera crew covered the entire process – from setup and opening to the closing speech by the airline's European director.
Filming in a public space is always unpredictable. Passersby, changing light, ambient noise – and in our case: rain on the evening of the opening. Thanks to our experience, preparation, and a flexible setup, we were still able to deliver high-quality video and photo content without compromising on professionalism or aesthetics.
The result was a dynamic event video that Cathay Pacific uses for internal presentations, social media, and press relations. In addition, we provided a series of professional press photos that were sent to local media in Frankfurt am Main – with positive feedback.
