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/ Kunde

Desperados

Festival Brand Activation: The Desperados booth as a content playground

Recap Video

The Glücksgefühle Festival 2025 in Hockenheim has once again established itself as one of the most significant events in the German festival landscape. From September 11th to 14th, 2025, the Hockenheimring transformed into the "happiest place on earth," where over 250,000 visitors celebrated across three spectacular stages. In this high-energy environment, we realized an exceptional video project for Desperados that centered on their latest "The Beer with Latin Vibe" campaign and the collaboration with Latin Grammy artists Micro TDH and Ovy On the Drums.

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/ Herausforderungen

The Latin vibe at the Glücksgefühle Festival

The main challenge was to recreate iconic scenes from the original "Guao Guao" music video within an authentic festival context. We had to harmoniously blend the Latin vibes and the high-energy atmosphere of the Desperados booth with the pulsating festival environment.

/ MOBILE EXPERIENCE

Your next festival video is waiting for you!

Let’s bring your brand to life together! Whether it’s brand activation, social media videos, or SEO-optimized content strategies – our team turns your vision into viral festival content. From concept to final execution, we are your experienced partner.

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